At Juniper Communications, I offer clear, engaging writing that is genuine and readable. Whether you need a persuasive white paper, an insightful feature article, or a full-length book that captures your voice, every project gets careful research, thoughtful storytelling, and clean, confident language. My goal is simple: to present your message to the world with honesty and clarity.
Based in Tokyo, I bring over 20 years of experience delivering English writing, editing, and bilingual (Japanese-English) communication services to Japan-based organizations and global clients with teams in Japan.
You will find descriptions of the main types of writing I offer below, and a rate table at the end of the page for easy reference. Please write to me at info@juniper-communications.com for custom quotes.
A white paper takes a complex idea – e.g., a product, a technology, a policy, a problem – and turns it into clear and useful information. Governments, companies, and other organizations use it as a guide for decision-makers or to educate stakeholders on what they do and why it matters.
A good white paper is a comprehensive text that reads like a story backed by data. It opens with a real-world challenge, backs claims with research, and closes with suggested solutions or next steps.
Writing a good white paper takes weeks of research (reading reports, interviewing experts, asking the right questions) and turning dense information into a logical and coherent report that is built on structure, original insight, and visual clarity.
A case study tells the story of something that worked – how a company or organization solved a problem, helped a client, or made a difference. Businesses and nonprofits use them to build trust. The best case studies are human and relatable. They name the client, describe their struggles, and show measurable results.
Writing a good case study involves digging into client data, interviewing those involved, gathering the facts, and building a clear narrative that brings the success to life in a genuine and relatable way without sounding promotional.
Press releases are short announcements used by companies to announce product launches, partnerships, or milestones. They are factual, structured, and designed to fit on one screen. Press releases are aimed at journalists and reporters, providing them with news snippets and telling them whom to get in touch with for more information.
Writing a good press release is an art of clarity under pressure. A great press release grabs attention while bad ones get ignored or buried in spam folders.
A feature article is longform storytelling for magazines, websites, or corporate blogs. These articles go beyond news to explore people, ideas, or trends in depth. They are meant to draw readers in, make them think, and leave them with something memorable.
A good feature article is a small documentary on paper. It involves immersive research and creating a story out of chaos. It has a great sense of pace, a coherent structure, and the ability to leave readers with a sense of having learned something.
You can read some of my feature articles on Japan Forward.
An interview piece turns a conversation into a revealing portrait or useful information. It combines the art of interviewing with the art of editing. A good interviewer knows something about their interviewee and the subject, but comes with an open mind and a willingness to be surprised or further enlightened. They ask questions that bring out the best in their interviewee.
An interview piece is written by editing an interview with a view to summarizing its contents most effectively for readers, while making sure not to misrepresent the interviewee.
Interviews humanize leaders, artists, or experts, and are popularly used in magazines, corporate profiles, or podcasts.
You can read one of my interview write-ups here: INTERVIEW | India and the Keys to Successful Business Growth with Dr Prem Motwani
An op-ed (opposite the editorial page) is a thoughtful essay on a timely issue that helps readers see things in a new light. Newspapers, websites, and corporate blogs use them to spark debate or shape opinion. The best op-eds are deeply insightful and writen with conviction, based on logic and backed by facts.
Cultural essays explore how art, music, film, festivals, and traditions express the character of a people or place. They may be analytical or reflective, drawing on history, geography, and lived experience to uncover the meanings behind cultural practices. These essays often appear in literary, travel, or heritage publications.
You can read some of my cultural essays on the India Insights blog.
Travel writing is a broad and engaging genre that covers both short and long formats. It may take the form of a travelogue, memoir, feature article, guidebook, roundup, itinerary, or promotional piece. Each has its own purpose, but all share the aim of revealing the essence of a place.
Good travel writing brings a destination to life through vivid depictions of its sights, sounds, tastes, people, atmosphere, culture, and history. Its goal is to transport readers to places they have not yet visited, to inspire them to go there themselves, or at the very least to leave them with a sense of exploration and discovery.
Writing a book is a significant undertaking that requires patience, clarity, and collaboration. I work with clients who have a compelling story or valuable expertise but need guidance in shaping it for the page. Whether developing a memoir, business guide, or narrative nonfiction work, I help craft the structure, refine the voice, and ensure the finished manuscript reflects your vision.
Note 1: The rates below are project-based estimates drawn from Upwork, Daijob, EFA surveys, and Japan freelance benchmarks (as of 2025). They can vary by complexity. Please write to info@juniper-communications.com for custom quotes.
Note 2: Rates include up to two rounds of reasonable revisions. Additional revisions are billed at ¥8,000/hour.
| Genre | Typical Length | Turnaround | Example Rate (¥) | Notes |
|---|---|---|---|---|
| White paper (B2B/ Technical/ Policy) | 2,500–8,000 words | 2–4 weeks | ¥250,000 – ¥1,000,000 | In-depth research, interviews, citations; includes 1-2 revision rounds |
| Case study (Corporate/ NGO) | 1,000–2,000 words | 5–14 days | ¥80,000 – ¥180,000 | Based on 1–2 interviews; polished, publication-ready text |
| Press release/ Announcement | 300–800 words | 1–3 days | ¥20,000 – ¥45,000 | Includes corporate-style tone and media formatting. |
| Feature Article/ Longform | 1200–2,500 words | 7–14 days | ¥50,000 – ¥250,000 | For print or digital media, institutions or branded content |
| Interview write-up | 1,000–2,000 words | 5–10 days | ¥100,000 – ¥200,000 | Includes prep, transcription, editing; add-on fee if bilingual or technical. |
| Op-ed/ Commentary | 700–1,000 words | 3–7 days | ¥60,000 – ¥180,000 | Expert or analytical pieces with author's byline or ghostwritten |
| Cultural essay/ Arts feature | 1,000–3,000 words | 7–21 days | ¥100,000 – ¥300,000 | In-depth narrative or reflective essay for publications or exhibitions |
| Travel feature | 1,000–2,000 words | 7–14 days | ¥80,000 – ¥220,000 | Includes original research or reporting; higher end if on-site |
| Book-length project (Ghostwriting/full-length nonfiction) | 40,000–100,000+ words | 3–12 months | ¥2,000,000 – ¥8,000,000+ | Multi-phase project with proposal, outlines, drafts, and revisions |